If you take nothing else away from this blog, take this: Structure beats creativity. You can be the funniest person in the world, but if your caption is a wall of text, no one will read it.

Why Structure Matters

Human attention spans are now shorter than a goldfish's (literally 8 seconds). A structured caption acts as a visual ladder, guiding the reader down to the comment section.

Step 1: The Hook

This is the headline. It needs to be punchy.
Bad: "I went to the gym."
Good: "I hated every second of this workout, but..."

Step 2: The Value

Deliver on the promise of the hook. Give them the "why".

Step 3: The CTA

Never assume people know what to do. Tell them. "Save this for later," "Send to a friend," "Comment your favorite emoji."